Career Expertise
Career Level
Senior Manager
IT / Software / Internet / ITES
Internet Marketing, SEO and Internet Research, E-Commerce
Other
Digital Marketing, Online Business Evangelist, Online Business Strategist
Work Experience
Sep 2010 - Present
Digital Marketing Manager
Innopark India Pvt., Ltd.
Hyderabad, AP, India
Execution:
Responsible for PPC Campaign
Responsible for OMAN project
Responsible for Acquisitions of new affiliates
Responsible for monetizing the iPhone gaming platform
Responsible for the Slots avenue casino website (Affiliate, media buy etc)
Coordinate and expand the content creation team
Streamline the content aggregation across all the teams/departments
Responsible for monetizing the iPhone gaming platform (specific to player acquisitions, Direct player acquisitions & open new Mobile Affiliate opportunity for player acquisitions)
Thinking/Planning/Executing:
Responsible for preparing the road map for social gaming
Work closely with the Business Analyst to implement the road map for social gaming and monetize the product
Responsible for Social Media strategies for the consumer focus brands (gonebingo uk, harrys, hob and play2win)
Responsible for Social Media Strategies for Corporate brands (chelbis, cozy, innopark)
Innopark India Pvt., Ltd.
Hyderabad, AP, India
Execution:
Responsible for PPC Campaign
Responsible for OMAN project
Responsible for Acquisitions of new affiliates
Responsible for monetizing the iPhone gaming platform
Responsible for the Slots avenue casino website (Affiliate, media buy etc)
Coordinate and expand the content creation team
Streamline the content aggregation across all the teams/departments
Responsible for monetizing the iPhone gaming platform (specific to player acquisitions, Direct player acquisitions & open new Mobile Affiliate opportunity for player acquisitions)
Thinking/Planning/Executing:
Responsible for preparing the road map for social gaming
Work closely with the Business Analyst to implement the road map for social gaming and monetize the product
Responsible for Social Media strategies for the consumer focus brands (gonebingo uk, harrys, hob and play2win)
Responsible for Social Media Strategies for Corporate brands (chelbis, cozy, innopark)
Dec 2008 - Sep 2010
Online Business Evangelist
Raahithi INC
Hyderabad, AP, India
Won more than 25 clients with 60% being repeat customers. Coordinating across the globe with clients spread across US, Canada, Spain, England, Singapore, Australia and more importantly India (somehow missed China).
· Leadership: Its a different feeling when you hire people who look up to you as a true leader and when you have to show the door to non-performers but still manage to make them talk good about the company. Entrusting work based on their true capabilities and skills and teaching them to teach themselves are some examples of me exemplifying leadership in Raahithi.
· Business Development: Used online media effectively to generate leads and close deals to maximize revenue for the company. Partnered with other companies for mutual benefit, promoted the company at tech days, and ensured the cash boxes were ringing as a part of being business development manager.
· Strategy: Maximizing every rupee spent towards marketing. I distinguish myself in formulating strategies to ensure customer satisfaction not just to our clients but to thier clients as well.
· Client Servicing: Handling the accounts and optimizing them to maximize clients' online marketing investment. Specialize in offering innovative online marketing strategies across different verticals. This involved real time coordination with both the external and internal teams.
Raahithi INC
Hyderabad, AP, India
Won more than 25 clients with 60% being repeat customers. Coordinating across the globe with clients spread across US, Canada, Spain, England, Singapore, Australia and more importantly India (somehow missed China).
· Leadership: Its a different feeling when you hire people who look up to you as a true leader and when you have to show the door to non-performers but still manage to make them talk good about the company. Entrusting work based on their true capabilities and skills and teaching them to teach themselves are some examples of me exemplifying leadership in Raahithi.
· Business Development: Used online media effectively to generate leads and close deals to maximize revenue for the company. Partnered with other companies for mutual benefit, promoted the company at tech days, and ensured the cash boxes were ringing as a part of being business development manager.
· Strategy: Maximizing every rupee spent towards marketing. I distinguish myself in formulating strategies to ensure customer satisfaction not just to our clients but to thier clients as well.
· Client Servicing: Handling the accounts and optimizing them to maximize clients' online marketing investment. Specialize in offering innovative online marketing strategies across different verticals. This involved real time coordination with both the external and internal teams.
Jul 2008 - Jan 2009
Online Sales Manager
Monster.com India Pvt., Ltd.
Hyderabad, AP, India
Demand generation through the online channel for Middle East and India.
Sales reports and forecasts for determining sales targets
Liasing with other channels to promote the usage of ePlatform to shorten the sales cycle.
Work in conjunction with the Product and Marketing team for different online promotions
Ideate for new product mix, online promotions, UI designing, cross selling and upselling.
Channel Optimization – what is the best method/channel to sell to certain customer groups
Customer Retention – building loyalty within customer community to enhance customer retention and add value
New Customer Attraction – attracting new/additional customers to the Monster brand and product base
Build Customer Dependency – driving existing transactional relationships through Ecomm to be relational in nature to build customer dependency
Provide human touch component to unserved or underserved Ecomm Carve-Out customers
Effectively sell and build and maintain Monster relationship with customers
Drive customers to renew purchases online, sustain interest in Ecomm purchasing
Provide for suggestive selling model in a consultative framework, including incremental customer renewal and up sell
Build knowledge base of Monster products, offerings, promotions
Build awareness of Monster brand value
Monster.com India Pvt., Ltd.
Hyderabad, AP, India
Demand generation through the online channel for Middle East and India.
Sales reports and forecasts for determining sales targets
Liasing with other channels to promote the usage of ePlatform to shorten the sales cycle.
Work in conjunction with the Product and Marketing team for different online promotions
Ideate for new product mix, online promotions, UI designing, cross selling and upselling.
Channel Optimization – what is the best method/channel to sell to certain customer groups
Customer Retention – building loyalty within customer community to enhance customer retention and add value
New Customer Attraction – attracting new/additional customers to the Monster brand and product base
Build Customer Dependency – driving existing transactional relationships through Ecomm to be relational in nature to build customer dependency
Provide human touch component to unserved or underserved Ecomm Carve-Out customers
Effectively sell and build and maintain Monster relationship with customers
Drive customers to renew purchases online, sustain interest in Ecomm purchasing
Provide for suggestive selling model in a consultative framework, including incremental customer renewal and up sell
Build knowledge base of Monster products, offerings, promotions
Build awareness of Monster brand value
Feb 2005 - Jun 2008
account associate
Google India Pvt., Ltd.
Hyderabad, AP, India
My stint in Google included working on some of the smart solutions that include Google AdWords, Google Checkout, and more recently Google Apps. Apart from providing product support to these disruptive technologies, I concentrated on online sales of these products. My other different functions in Google included: - Country Specialist for India market - Market reasearch for product launches - Feature Advisor (to work with Product Specialists) - Product Guru - Cross-selling initiatives - Customer satisfaction - Knowledge base management
Google India Pvt., Ltd.
Hyderabad, AP, India
My stint in Google included working on some of the smart solutions that include Google AdWords, Google Checkout, and more recently Google Apps. Apart from providing product support to these disruptive technologies, I concentrated on online sales of these products. My other different functions in Google included: - Country Specialist for India market - Market reasearch for product launches - Feature Advisor (to work with Product Specialists) - Product Guru - Cross-selling initiatives - Customer satisfaction - Knowledge base management
Sep 2003 - Feb 2005
Associate
Juno Online Services Development Pvt Ltd
Hyderabad, AP, India
Technical Quality Analyst Online Content Management UI testing and documentation Knowledge Base Management Reporting and Analysis
Juno Online Services Development Pvt Ltd
Hyderabad, AP, India
Technical Quality Analyst Online Content Management UI testing and documentation Knowledge Base Management Reporting and Analysis
Education
2001 - 2003
MBA, College of Commerce and Business Management
, AP
, AP
1998 - 2000
BSc, Jagruti Degree College
Secunderabad, AP
Secunderabad, AP
Resume
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