NEW DELHI: In a year marred by the global financial crisis, stock market volatility and cost-cutting all around, India Inc has managed to retain a tally of 19 homegrown companies with a brand value of more than $1 billion each.
With just one company slipping below that mark — last year there were 20 companies with a brand value of more than $1 billion — the latest edition of India’s Most Valuable Brand 2009 (IMVB) study gives a sense of déjà vu with the Top 10 league carrying all the labels from last year’s list, led by Reliance Industries yet again.
The study was carried out by Brand Finance, a London-based global brand valuation firm, exclusively for The Economic Times.
Using the relief-from-royalty method of brand valuation, which assumes that a company does not own its brand and needs to license it from a third party, Brand Finance India’s Top 50 Most Valuable (Company) Brands, 2009, was drawn up from consumer-facing corporate brands listed on BSE. The study left out holding companies such as Hindustan Unilever that own a portfolio of branded business.
All top 10 brands from last year’s list have maintained their place in the roster, albeit with a minor reshuffle in positions.
Reliance Industries consolidated its position as the most valuable brand with a 15% jump in its brand value to $7.8 billion, followed by the country’s largest bank, State Bank of India, which climbed two spots with a 30% spike in brand value at $5.5 billion.
Last year’s No. 2, Tata Consultancy Services (TCS), swapped places with the state-owned bank as Indian Oil Corporation retained its third position.
Information technology was among the sectors impacted the most by the global recession, with global clients slashing their IT budgets and driving hard bargains with vendors. Besides TCS, Wipro and Infosys too saw their brand value drop this year.
Source:
http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/RIL-ag
With just one company slipping below that mark — last year there were 20 companies with a brand value of more than $1 billion — the latest edition of India’s Most Valuable Brand 2009 (IMVB) study gives a sense of déjà vu with the Top 10 league carrying all the labels from last year’s list, led by Reliance Industries yet again.
The study was carried out by Brand Finance, a London-based global brand valuation firm, exclusively for The Economic Times.
Using the relief-from-royalty method of brand valuation, which assumes that a company does not own its brand and needs to license it from a third party, Brand Finance India’s Top 50 Most Valuable (Company) Brands, 2009, was drawn up from consumer-facing corporate brands listed on BSE. The study left out holding companies such as Hindustan Unilever that own a portfolio of branded business.
All top 10 brands from last year’s list have maintained their place in the roster, albeit with a minor reshuffle in positions.
Reliance Industries consolidated its position as the most valuable brand with a 15% jump in its brand value to $7.8 billion, followed by the country’s largest bank, State Bank of India, which climbed two spots with a 30% spike in brand value at $5.5 billion.
Last year’s No. 2, Tata Consultancy Services (TCS), swapped places with the state-owned bank as Indian Oil Corporation retained its third position.
Information technology was among the sectors impacted the most by the global recession, with global clients slashing their IT budgets and driving hard bargains with vendors. Besides TCS, Wipro and Infosys too saw their brand value drop this year.
Source:
http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/RIL-ag
