Manager- Marketing ( Brand ) for Connoisseur Infotech
Connoisseur Infotech Pvt. Ltd., Mohali, Chandigarh 2 - 7 Yrs
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Applicant should be a person having experience in managing IT products and its portfolio, and has strong values and ehtics to build brand of upcoming IT company. He should be reliable, self turner and aggressive in building the brands and plans
Responsible for the continuously maintaining positive brand image & highest possible perceived value
New-product-launch planning
Designing aggressive promotional strategies
Market Research activities for the assigned products with complete responsibility of Product Launch & Evaluation, Competitor Analysis, Technical Support and Brand Promotion
Designing competitive strategies to prevent competitors taking market share
Maintaining marketing expenses within agreed limits.
Achieving targeted growth for the brand.
Strategic and operational planning for marketing in India and Abroad.
Comfortable with building and managing team of brand managers
Responsible for creation of Brand Plans & implementation of Marketing strategies
Achieving Brand Volume & Market share targets.
Generation of Consumer Insights, Strategic Consumer Communication for the brand by close interaction with Advertising Agencies.
Monitoring the sales figures and analyzing them.
Product / Variant launches.
Developing brand strategies.
Preparation of annual marketing plan.
New product development and launch.
Part of the core team of the new initiatives.
Monitor market and competition.
Will be involved in product conceptaulisation, product development, customer insights, new product launch.
New marketing initiatives in line with changing consumer perceptions/ requirements – both end consumer focused and dealer focused
Developing / customizing products / variants in line with evolving customer requirements
Conducting market research relevant to the brand. Specifically this will involve the following:
Consumer research to understand consumer preference trends and expectations
Competitor research to identify the strategic / tactical moves of competitors and their impact on the consumer/market
Demand research to analyze and monitor market demand trends & identify future growth markets with potential realizations
Coordinating with ad and market research agencies
Customer understanding – profiling buyers & understanding need states
Pushing for new product availability, and overall supply at national level against plan & sales forecast for respective clusters / products – collaboratively with SCM team
Travelling to key markets & understanding product performance at Retailer level & consumer contact / feedback
Reporting & Analysis
Managing Brand Expense budget.